What is email marketing?
It is simply marketing communications sent via email to a permission-based list of customers or prospects,

Your emails may include promotional emails, newsletters, announcements, press releases, holiday greetings and more.

You may send your marketing messages to your own permission-based list of customers and prospects, sometimes called your "in-house list."

Why email marketing?
With the growth of the Internet, email is turning out to be the perfect permission-based marketing media. Email's advantages are:

• Many join an Internet provider primarily to obtain email
• People enjoy reading their email
• Email messages are free. There is no postage, printing, or advertising space costs
• You can use email to:
  • Court potential customers
  • Encourage potential customers to visit your website
  • Offer promotions
  • Turn promotion customers into repeat customers

What is permission-based marketing?
Permission-based marketing is marketing to people who have asked to receive information from you. There are two kinds of permission - implicit and explicit. Explicit permission is the type where the individual opt-ins or specifically requests to receive information from you. Implicit permission is the type of permission that is obtained from a customer or client relationship.

What is an email campaign?
An email campaign is a specific email message - a promotional email, newsletter, announcement, press release, holiday greeting or another type of message sent on a date you select to a list of recipients you select.